Google’s Promise to Simplify Tech Puts Its Devices Everywhere – CNET

Google makes everyt…….


Google makes everything from connected thermostats to phones, speakers, TV dongles and laptops. Soon, you can add smartwatches and augmented reality glasses to that list. Why? To Google, the answer is simple: It wants to make technology less distracting. 

The company discussed its vision for the future of computing during its annual I/O conference on Wednesday. A large part of its strategy relies on Google’s expanding lineup of gadgets, which the company says will further its ambitions in “ambient computing.” Google uses this term often to describe how its devices interact with one another, and it was a big focus during this year’s I/O. 

But there’s some irony in Google’s approach. The goal behind these new products is to ease the burden on the user by making the technology itself less obtrusive. The promise is that these gadgets will intelligently communicate with one another and anticipate your needs without much intervention. Yet getting that benefit means letting more of Google’s gadgets into your life.  

Google announced the Pixel Watch during its I/O conference on Wednesday.

“In a multi-device world, people don’t want to spend their life fussing with technology,” Rick Osterloh, Google’s senior vice president of devices and services, said on stage during the event. “An ambient approach gets the tech out of your way so you can live your life while getting the help you need.”

Google has historically used its developers conference keynote to highlight major updates to its software platforms and apps, like Android, Google Maps, the Google Assistant and Google Photos. On Wednesday, Google announced software improvements and a lot more. While gadgets have debuted at the show in years past, Google introduced six new pieces of hardware during Wednesday’s keynote. The company introduced two new phones (the Pixel 6A and Pixel 7), its first smartwatch (the Pixel Watch), a new pair of earbuds (the Pixel Buds Pro), a new premium Pixel tablet and a pair of AR glasses. That’s a lot, and it underscores just how important Google’s hardware has become.

“It becomes kind of like a constellation of devices,” said Ramon Llamas, research director at the International Data Corporation, a market research firm. “And a constellation of apps within an ecosystem that are going to not just draw people in, but keep them there too.”

Osterloh capped off Google’s hardware blitz with a monologue describing how Google envisions its products working together in the future. He beckoned the audience to imagine a world in which your front door knows when to lock itself, the television automatically pauses when you leave the couch …….


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